Psst.. Let me share a little-known principle: your communication is not about you; it's about your audience and what they want to hear.
In order to cut through the noise and increase engagement, you must first get clear on your audience's context, then craft a clear and concise message that will resonate with their needs.
Most organizations get tripped up by trying to say everything all the time to everybody. The great news is that simple = effective. I'll help you synthesize what you're trying to say into a mission-focused framework, friendly for your team to implement.
Better Together
I especially love teaming up with nonprofits, socially conscious businesses and difference-makers of all kinds to create a just and more beautiful world.
Meet Autumn >Better Together
I especially love teaming up with nonprofits, socially conscious businesses and difference-makers of all kinds to create a just and more beautiful world.
Meet Autumn >
"I needed stronger messaging to articulate the value proposition clearly and help potential clients get a feel for what it's like to work with me.
After working with Autumn I feel clear and ready to share that message with others."
"Grateful for your work on this and everthing else!
Everyone agrees that you are amazing and are serving us so well."
"I highly recommend the professional services of Autumn Lunsford. The audience journey she developed for us has significantly improved means of delivering our peace message."
Getting the right message across in fewer words requires a time-tested process and focused effort. Together, we'll engage with your key stakeholders to identify your core audience and unique offerings. I'll then develop strategic anchor points, create sample messaging, and deliver a friendly Messaging Guide to equip your team for success.
Here's what to expect in terms of major phases of work:
To kick things off, we'll meet to onboard me to your organization, your key audience(s), and distinctions. Immersing myself in what makes you "you" is key to our project's success.
I'll then create and propose a clear, strategic framework and initial sample messaging that includes a distinct promise, compelling proof points, and clear calls to action.
In the end I'll deliver a user-friendly Messaging Guide for your team to return back to again and again as they consistently apply your messaging across various channels.
Range varies based on number of key audiences, etc.
Special pricing available for nonprofits & business startups.
Key audience personas
Messaging Strategy, built on a clear and simple framework
Key messaging samples, ready to copy-paste
User-friendly Messaging Guide
View All RECENT WORK >
Let's tackle the challenges you're facing. Reach out to connect or request a proposal.
