Thoughtful strategy and streamlined design transformed this company’s brand perception from “low-end” to category leaders.
The re-invigorated brand direction anchors on a strategy to contain and effectively communicate the enormous volume and complexity of educational content. We call this the Learning Level Strategy. Each level correlates with a stage of growth and skill throughout a nurses education and career. Every product and piece of content now ladders up to the learning level strategy and each level is color coded for visual navigation. This strategy simplified both internal efficiencies and external wayfinding, laying an effective foundation for the visual identity.
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The first step, creatively, was to convert their caricature icon into a best-in-class logo that communicated their promise to help students level up their skills.
The new brandmark inspired a bold, signature style that anchors the rest of the visual identity with color blocking, icons, and patterns.
Reclaiming their position as best-in-class, Level Up RN is now confidently positioned to stand out in their crowded market, and—most importantly—help even more nurses and nursing students level up their skills.
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