Top-level executive coach helps leaders gain confidence and reverberate impact. Her brand transformation did the same for her.
While Robin’s previous branding served her as she started her business, it had some unintended consequences. The logo’s literal representation of her company name coupled with hand-drawn elements and an over-expression of her personal style (which leans organic and flowy) resulted in a mismatched perception that did not communicate the high value she delivers.
Her new logo captures the spirit of her company name, Resonant, in a cleaner, more sophisticated composition with added layers of meaning (see above). Now every element in her new brand—from the logo, to the color palette, icons, and photography style—intentionally positions Robin as an experienced expert at the highest level.
While Robin’s previous branding served her as she started her business, it had some unintended consequences. The logo’s literal representation of her company name coupled with hand-drawn elements and an over-expression of her personal style (which leans organic and flowy) resulted in a mismatched perception that did not communicate the high value she delivers.
Her new logo captures the spirit of her company name, Resonant, in a cleaner, more sophisticated composition with added layers of meaning (see above). Now every element in her new brand—from the logo, to the color palette, icons, and photography style—intentionally positions Robin as an experienced expert at the highest level.
“Autumn, thanks so much for all the amazing work that you’ve done—my site looks FABULOUS, my icons are GORGEOUS, and I’m in love with the whole thing!”
–Robin Weinick, CEO, Resonant
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