Vibrant creative direction took this game concept from blah to ah-mazing!
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
I worked with their illustrator to anchor the game with an illustration style that reflected the energy and frank humor of the game concept. We then brought to life the distinct character avatars that make up the Nurse Squad—each with before and after states (from mild-mannered novice to leveled up squad member!), and created hilarious scenes that correlated with the hazard cards
I teamed up with my favorite copywriter and brought a cleverly crafted and consistent tone to the hazard stories and marketing copy.
Additionally, I developed a creative strategy to harmonize the entire 8 game set—color coding and icons by subject, and designed the cards, packaging, and marketing graphics to turn this super fun concept into a real life card game!
Vibrant creative direction took this game concept from blah to ah-mazing!
I worked with their illustrator to anchor the game with an illustration style that reflected the energy and frank humor of the game concept. We then brought to life the distinct character avatars that make up the Nurse Squad—each with before and after states (from mild-mannered novice to leveled up squad member!), and created hilarious scenes that correlated with the hazard cards
I teamed up with my favorite copywriter and brought a cleverly crafted and consistent tone to the hazard stories and marketing copy.
Additionally, I developed a creative strategy to harmonize the entire 8 game set—color coding and icons by subject, and designed the cards, packaging, and marketing graphics to turn this super fun concept into a real life card game!
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