Al Amana Centre

Focused, elegantly designed case statement makes AAC’s important work clear to high-value donors.

OVERVIEW

Interfaith Peacebuilding

Delivered: +Case statement + Refreshed brand elements

Al Amana Centre is an interfaith peace-building organization rooted in Oman. For more than a century, they have created safe spaces and diverse encounters for people of all faiths seeking to build sustainable peace. Their development team needed a leave-behind communication piece for high-end donor meetings.

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Our goal was to create a case statement in both print and digital formats that showcases AAC's distinct methodology, highlights their long-standing impact, and invites donors into sustainable partnership.

Behind the Design

I provided a strategic narrative and pagination plan for the case statement—laser focused on its audience—and worked with my favorite copywriter to generate concise and compelling messaging.

For the design, I was able to take creative license to expand AAC’s existing and minimal brand elements—namely their logo and brand colors of brick red and black—to create a rich and inviting design direction for the case study. The final design holds true to their current brand while casting a fuller vision of what could be, through an enriched color palette, new graphics and icons and refreshed typography.